The footage to gather

  1. The need in context
  2. The work being done
  3. The specific next action for supporters

Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.

Plan a local business introduction

Opening

Begin with the detail someone nearby would recognise.

Middle

Connect the work to the place and people behind it, using accurate service information.

Ending

Finish with how to enquire, visit or book.

Review it for nonprofits

Do not use an illustrative story as a claim about measured impact.

Ask before approving: Could a first-time customer act on the details without guessing?

Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.