a specific offer

Promotional videos for nonprofits

Use a specific offer to explain one activity and a concrete way to help.

State the real occasion or offer before the montage. The project below gives you a starting sequence, an editing brief and a concrete question to answer before sharing it.

The footage to gather

The need in context
The work being done
The specific next action for supporters

Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.

Plan a specific offer

Opening

State the real occasion or offer before the montage.

Middle

Show what the customer receives and leave the important conditions readable.

Ending

Give the current booking or ordering route.

Review it for nonprofits

Do not use an illustrative story as a claim about measured impact.

Ask before approving: Are the availability, inclusions and offer dates current?

Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.

Another format for nonprofits

a local business introduction

Social media videos for nonprofits

Begin with the detail someone nearby would recognise.

a working-day story

Behind-the-scenes videos for nonprofits

Open before the business is ready for customers.

Useful questions

A little more context.

What should I film for nonprofits?

The need in context. The work being done. The specific next action for supporters.

How should I judge the finished video?

Are the availability, inclusions and offer dates current? Do not use an illustrative story as a claim about measured impact.

Where does Amira fit?

Amira can turn footage from your working day into an edited video. You supply the local knowledge, names and accurate business details; the editor helps with the sequence, pacing and captions.