a specific offer

Promotional videos for handmade brands

Use a specific offer to show the work a product photograph cannot explain.

State the real occasion or offer before the montage. The project below gives you a starting sequence, an editing brief and a concrete question to answer before sharing it.

The footage to gather

Raw material
The distinctive finishing step
The piece being used

Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.

Plan a specific offer

Opening

State the real occasion or offer before the montage.

Middle

Show what the customer receives and leave the important conditions readable.

Ending

Give the current booking or ordering route.

Review it for handmade brands

Do not speed up a process in a way that misrepresents how it is made.

Ask before approving: Are the availability, inclusions and offer dates current?

Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.

Another format for handmade brands

a local business introduction

Social media videos for handmade brands

Begin with the detail someone nearby would recognise.

a working-day story

Behind-the-scenes videos for handmade brands

Open before the business is ready for customers.

Useful questions

A little more context.

What should I film for handmade brands?

Raw material. The distinctive finishing step. The piece being used.

How should I judge the finished video?

Are the availability, inclusions and offer dates current? Do not speed up a process in a way that misrepresents how it is made.

Where does Amira fit?

Amira can turn footage from your working day into an edited video. You supply the local knowledge, names and accurate business details; the editor helps with the sequence, pacing and captions.