a working-day story

Behind-the-scenes videos for handmade brands

Use a working-day story to show the work a product photograph cannot explain.

Open before the business is ready for customers. The project below gives you a starting sequence, an editing brief and a concrete question to answer before sharing it.

The footage to gather

Raw material
The distinctive finishing step
The piece being used

Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.

Plan a working-day story

Opening

Open before the business is ready for customers.

Middle

Follow one preparation step through to completion with its natural sound.

Ending

Show the point where the work becomes useful to a customer.

Review it for handmade brands

Do not speed up a process in a way that misrepresents how it is made.

Ask before approving: Does the sequence explain the care behind the work?

Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.

Another format for handmade brands

a local business introduction

Social media videos for handmade brands

Begin with the detail someone nearby would recognise.

a specific offer

Promotional videos for handmade brands

State the real occasion or offer before the montage.

Useful questions

A little more context.

What should I film for handmade brands?

Raw material. The distinctive finishing step. The piece being used.

How should I judge the finished video?

Does the sequence explain the care behind the work? Do not speed up a process in a way that misrepresents how it is made.

Where does Amira fit?

Amira can turn footage from your working day into an edited video. You supply the local knowledge, names and accurate business details; the editor helps with the sequence, pacing and captions.