The footage to gather
- The prepared station
- The practitioner describing the service
- The finish and aftercare card
Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.
Plan a local business introduction
Begin with the detail someone nearby would recognise.
Connect the work to the place and people behind it, using accurate service information.
Finish with how to enquire, visit or book.
Review it for beauty salons
Avoid medical promises and keep service details faithful to what is offered.
Ask before approving: Could a first-time customer act on the details without guessing?
Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.