The footage to gather

  1. The garment laid flat
  2. A wearer turning in ordinary light
  3. A close view of fabric and fastening

Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.

Plan a specific offer

Opening

State the real occasion or offer before the montage.

Middle

Show what the customer receives and leave the important conditions readable.

Ending

Give the current booking or ordering route.

Review it for fashion boutiques

Identify the shown size and avoid filters that change colour or texture.

Ask before approving: Are the availability, inclusions and offer dates current?

Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.