Use a working-day story to bring a viewer into the making of one piece.
Open before the business is ready for customers. The project below gives you a starting sequence, an editing brief and a concrete question to answer before sharing it.
The footage to gather
The starting surface
The decision that changed the work
The finished piece at real scale
Keep a little time before and after each action. Record the detail at a readable scale and keep the unedited files so that you can check what a cut leaves out.
Plan a working-day story
Opening
Open before the business is ready for customers.
Middle
Follow one preparation step through to completion with its natural sound.
Ending
Show the point where the work becomes useful to a customer.
Review it for artists
Keep the medium and edition details accurate when inviting purchases.
Ask before approving: Does the sequence explain the care behind the work?
Watch once without reading your brief. If the intended answer is missing, revise the sequence or record the missing evidence before adding more effects.
State the real occasion or offer before the montage.
Useful questions
A little more context.
What should I film for artists?
The starting surface. The decision that changed the work. The finished piece at real scale.
How should I judge the finished video?
Does the sequence explain the care behind the work? Keep the medium and edition details accurate when inviting purchases.
Where does Amira fit?
Amira can turn footage from your working day into an edited video. You supply the local knowledge, names and accurate business details; the editor helps with the sequence, pacing and captions.