The story worth telling

Film three quiet moments before opening: dialling in the grinder, preparing the counter and pouring the first drink. Keep the sequence modest. It should feel like an invitation into the café, not an advertisement for a place that does not exist.

Three things to capture

  1. The counter before opening
  2. A drink being prepared
  3. The door and opening hours

Record enough before and after each action to leave room for the edit. Keep a copy of the original files so you can return to a moment if the first sequence misses it.

Give the edit a shape

01

Begin with the first useful detail

02

Follow the drink to the counter

03

Close with when people can visit

Before you share it

Check the menu and hours for the day it will be published.